A Major Shift In Podcast Consumption Edison Research The percentage of americans who have consumed a podcast has reached an all time high, according to the infinite dial® 2025, released by edison research with support from audacy, cumulus media, and siriusxm media. this latest installment is part of the longest running annual survey of digital media consumption in the united states. Earlier today, megan lazovick, vice president at edison research, presented insights in a webinar, offering benchmark data on weekly and monthly u.s. podcast consumption. the presentation focused on foundational research findings in the podcast space and emphasized the targeted appeal and increasing influence of podcasts.
A Major Shift In Podcast Consumption Edison Research The percentage of americans who have consumed a podcast has reached an all time high, according to the infinite dial® 2025, released by edison research with support from audacy, cumulus media, and siriusxm media. Edison research’s infinite dial 2025 report introduced a shift in how the podcasting industry measures its audience. for the first time, the report defines “podcast consumption” as including both audio listeners and video viewers—an expanded methodology that reflects evolving listener habits and the growing role of video in the. These findings signal not only a significant increase in podcast consumption but also a shift in how people are engaging with podcasts. “the reality is that the overwhelming majority of people who watch podcasts will say that they are podcast listeners,” said megan lazovick, edison research vice president. Edison research releases its research project the infinite dial 2025 (with support from audacy, cumulus media, and siriusxm media) that provides insights into “podcast consumption, online audio trends, in car audio usage, smart speaker usage, social media behaviors, and other digital media habits.”.
Edison Research Podcast Appearances Edison Research These findings signal not only a significant increase in podcast consumption but also a shift in how people are engaging with podcasts. “the reality is that the overwhelming majority of people who watch podcasts will say that they are podcast listeners,” said megan lazovick, edison research vice president. Edison research releases its research project the infinite dial 2025 (with support from audacy, cumulus media, and siriusxm media) that provides insights into “podcast consumption, online audio trends, in car audio usage, smart speaker usage, social media behaviors, and other digital media habits.”. Monthly podcast consumption by gender, according to the infinite dial. men led the way, with 57% of those surveyed saying they had consumed a podcast in the past month — a nine percentage point increase from 2024. fifty two percent of women said they had consumed a podcast in the same period. infinite dial 2025 – podcast consumption by gender. The infinite dial 2025, the longest running survey tracking america's digital media consumption, reveals that podcast listening and viewing have reached unprecedented levels. this year's survey, endorsed by industry leaders like edison research, audacy, cumulus media, and siriusxm media, illustrates significant shifts in how americans engage. From podcasting and digital audio to smart devices and election data, edison research is highlighting its top ten findings from its 2024 studies. the year end review unpacked insights into the.
Edison Podcast Metrics Edison Research Monthly podcast consumption by gender, according to the infinite dial. men led the way, with 57% of those surveyed saying they had consumed a podcast in the past month — a nine percentage point increase from 2024. fifty two percent of women said they had consumed a podcast in the same period. infinite dial 2025 – podcast consumption by gender. The infinite dial 2025, the longest running survey tracking america's digital media consumption, reveals that podcast listening and viewing have reached unprecedented levels. this year's survey, endorsed by industry leaders like edison research, audacy, cumulus media, and siriusxm media, illustrates significant shifts in how americans engage. From podcasting and digital audio to smart devices and election data, edison research is highlighting its top ten findings from its 2024 studies. the year end review unpacked insights into the.
Edison Podcast Metrics Edison Research From podcasting and digital audio to smart devices and election data, edison research is highlighting its top ten findings from its 2024 studies. the year end review unpacked insights into the.
Edison Research Podcast Users Shift From Am Fm Listen To Podcasts
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