Edison Research Podcast Consumer 2019 Pdf Pdf Podcast Telephone The percentage of americans who have consumed a podcast has reached an all time high, according to the infinite dial® 2025, released by edison research with support from audacy, cumulus media, and siriusxm media. this latest installment is part of the longest running annual survey of digital media consumption in the united states. The updated fall edition of edison research’s share of ear study revealed that podcast listeners spend six hours and eight minutes each day (on average) consuming audio, much more than the four hours of listening among non users of podcasts. that by itself is “super” listening, and a shift is occurring.
Edison Research Podcast Users Shift From Am Fm Listen To Podcasts 51% of u.s. 18 49s are reached by podcasts weekly, according to edison’s recently released 2025 infinite dial. nielsen’s comparable metrics reports live and time shifted tv reaches 61% of 18 49s weekly versus am fm radio’s impressive 78%. podcast female audience growth ( 16%) has been explosive. Americans age 13 now spend an average of 20% of their audio day listening to streaming music from sources such as amazon music, apple music, pandora, and spotify, 14% listening to for music, and 10% listening to podcasts. am fm radio still takes the largest portion of the audio day on a 13 basis with 36%, driven heavily by in car. Explore the research that empowers many of the most listened to podcasts in the world. from edison podcast metrics currency data to custom studies, our industry studies on consumer behavior, demographics, and monetization of podcasting are used by scores of successful companies in the space. Edison research's just released “share of ear” report for fourth quarter 2023 shows am fm radio with a still commanding 68.3% cut of ad supported audio listening among persons 18 , with podcasts in second with 20.3%. for a typical hour of listening, that translates to 41 minutes for am fm, and 12.2 for podcasts.
Edison Research Podcast Users Shift From Am Fm Listen To Podcasts Explore the research that empowers many of the most listened to podcasts in the world. from edison podcast metrics currency data to custom studies, our industry studies on consumer behavior, demographics, and monetization of podcasting are used by scores of successful companies in the space. Edison research's just released “share of ear” report for fourth quarter 2023 shows am fm radio with a still commanding 68.3% cut of ad supported audio listening among persons 18 , with podcasts in second with 20.3%. for a typical hour of listening, that translates to 41 minutes for am fm, and 12.2 for podcasts. Edison research has been tracking how we listen to audio since 2014. this quarterly study covers everything from am fm radio to the latest in podcasts and streaming, giving us a fascinating look at how our listening habits change over time. it’s a treasure trove of insights into the audio landscape and its evolution. Edison says americans age 13 now spend an average of 18% of their audio day listening to streaming music, with 10% of listening time going to podcasts. but edison says am fm radio still takes the largest portion of the audio day on a 13 basis with 36%, driven heavily by in car listening. Moreover, the survey found am fm radio in their vehicle is listened by 70% of those surveyed while 55% listen to online audio, and 32% listen to podcasts. radio still wins in vehicle listenership. even though podcast listening in vehicles was on the lower end of the survey in that category, podcast listening is up tremendously. Edison research’s infinite dial 2025 reveals the growing role of digital media in audio consumption mike mcvay has a roadmap for radio. (55%) and podcasts (31%), though am fm falls to 54%.
Edison Podcast Metrics Edison Research Edison research has been tracking how we listen to audio since 2014. this quarterly study covers everything from am fm radio to the latest in podcasts and streaming, giving us a fascinating look at how our listening habits change over time. it’s a treasure trove of insights into the audio landscape and its evolution. Edison says americans age 13 now spend an average of 18% of their audio day listening to streaming music, with 10% of listening time going to podcasts. but edison says am fm radio still takes the largest portion of the audio day on a 13 basis with 36%, driven heavily by in car listening. Moreover, the survey found am fm radio in their vehicle is listened by 70% of those surveyed while 55% listen to online audio, and 32% listen to podcasts. radio still wins in vehicle listenership. even though podcast listening in vehicles was on the lower end of the survey in that category, podcast listening is up tremendously. Edison research’s infinite dial 2025 reveals the growing role of digital media in audio consumption mike mcvay has a roadmap for radio. (55%) and podcasts (31%), though am fm falls to 54%.
Edison Research Podcast Appearances Edison Research Moreover, the survey found am fm radio in their vehicle is listened by 70% of those surveyed while 55% listen to online audio, and 32% listen to podcasts. radio still wins in vehicle listenership. even though podcast listening in vehicles was on the lower end of the survey in that category, podcast listening is up tremendously. Edison research’s infinite dial 2025 reveals the growing role of digital media in audio consumption mike mcvay has a roadmap for radio. (55%) and podcasts (31%), though am fm falls to 54%.
Edison Podcast Metrics Edison Research
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