Rafaël Rozendaal Times Square Midnight Moment Experience midnight moment, the world's largest and longest running digital public art program. presented by times square arts and times square advertising coalition, this innovative program showcases cutting edge creative content every night, transforming the iconic screens of times square into a vibrant gallery. Every night, from 11:57 pm to 12:00 am, the iconic digital billboards of times square undergo a captivating transformation. this isn’t the usual advertising hustle and bustle; instead, it’s a carefully curated moment of digital art, known as midnight moment. this synchronized digital art exhibition takes over the screens, offering a brief.
Rafaël Rozendaal Times Square Midnight Moment Midnight moment is the world’s largest and longest running digital public art program that transforms nearly 100 of times square ‘s iconic billboards into a public canvas for contemporary art. the program has been around since 2012, yet it’s recently been receiving a lot of attention after recirculating on social media. Times square is home to the largest and longest running digital public art program in the world. this program is called the midnight moment. the times square midnight moment is actually three minutes. from 11:57 pm to midnight, every night, over 90 times square billboards synchronize to showcase digital video art. This unique art moment takes place every night from 11:57 pm to midnight, showcasing digital art on the massive digital billboards in times square. let’s explore what makes the times square midnight moment such a unique and must see attraction. Launched in 2012, "midnight moment" is an iconic art program that turns times square into an open air art gallery for just three minutes. every evening from 11:57 p.m. to 12 a.m., the famous billboards of times square transform in unison into a mesmerizing digital installation.
Rafaël Rozendaal Times Square Midnight Moment This unique art moment takes place every night from 11:57 pm to midnight, showcasing digital art on the massive digital billboards in times square. let’s explore what makes the times square midnight moment such a unique and must see attraction. Launched in 2012, "midnight moment" is an iconic art program that turns times square into an open air art gallery for just three minutes. every evening from 11:57 p.m. to 12 a.m., the famous billboards of times square transform in unison into a mesmerizing digital installation. Midnight moment is the world’s largest, longest running digital art exhibition, synchronized on over 92 electronic billboards throughout times square nightly from 11:57pm to midnight. the spring 2025 program showcases video works that employ the body and movement to pay tribute to intersecting cultural histories and enact indigenous technologies. Midnight moment is the world’s largest, longest running digital art exhibition, synchronized on electronic billboards throughout times square nightly from 11:57pm to midnight. presented by the times square advertising coalition and curated by times square arts since 2012, it has an estimated annual viewership of 2.5 million. The “midnight moment” in times square has been lighting up the tourist attraction every night for 12 years, but is enjoying renewed interest thanks to the power of social media. Each month, an artist is chosen to have his or her digital artwork shown on more than 90 digital billboards throughout times square every night from 11:57 pm to midnight. made possible by the dozens of billboard operators who donate their advertising space for these three minutes each night for 364 nights of the year, midnight moment boasts an.
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